Websites Analysis

Girls Aloud

The Girls Aloud website is very girly in the sense that it is very pink and purple. However, there is a slight sophistication to it through the use of black and metallic. There is a large picture of the band on the top of the screen so that the audience can identify the band. The picture of the band is of them looking serious with eye contact. The eye contact allows the audience to feel they have contact with the band, allowing fandom to take place. The way that they are not smiling suggests that they are not only trying to reach a target audience of young girls but also of older teenage girls.

The homepage has an automatic start media player which begins to play the latest music video of the band. This allows the audience to be interactive and watch it. It is also done to promote their new single so that the audience is aware there is one. There is a news bulletin that allows the audience to read easily and quickly the latest news on their favourite band.

The pages on the website are The Girls allowing the audience to gain intimate knowledge of the band members so that they feel they know them. A gallery and diary, again allowing them to connect with the band and feel as though they are special because they know about them and know what they are up to through the diary. The GA style, GA club and GA games is a definite sign that the band are becoming huge parts of the target audience’s lives, affecting the way they dress etc. Also the club allows the audience to feel speacial, making them feel part of the band and making them feel like big fans. The chat page allows them to talk to other people of the same interests, allowing a fanbase to evolves. The shop page allows brand loyalty as the fans would buy Tshirts, mugs, pens, CDs all to feel part of the band and feel like they are true fans as they would aspire to be like the band. The mobile and download pages again shows the band are heavily influencing their target audiences lives, not only are they dictating the way they should dresss, but they are also becoming evolved on their computers and mobile phones.





Lillix

The front page of the webpage of Lillix is a big picture of the band looking posed. Two band members have eye contact with the camera allowing fandom to take places and allowing the target audience to have contact with the stars. The band looks glamorous yet casual representing them as down to earth. The different hair colours and the way that each band member has a different style, gives the sense that each band member is unique and has a different personality and identity.

The black background makes the site look sophisticated and also conforms to the rock-pop genre in the way that it is dark. The title of the band is the biggest text and is at the bottom so that it catches the target audience’s eye and that they know they are on the right website. On the homepage there is a news box where the latest news about the band, such as the release of a new single or the dates for an upcoming tour are published so that the target audience can quickly find and absorb it.

The pages that are available on the website are; information which allows the audience to find out about the band and the bandmembers. It allows them to gain intimate knowledge of the band and their backgrounds and past so that they feel they have connected with the band. There is also a media page which allows the audience to watch music videos and video diaries, again allowing the audience to find out more and feel as though they have connected with the band. A gallery page and a forum pages, allowing the taregt audience to talk with people with a similar interest allowing a fanbase to evolve. A store which allows brand loyalty in the way that the audience can buy merchandise such as T-shirts, mugs, calendars through their like of the band. A contact and myspace page is present so that fans can contact the band and feel they have connected with them. They can also add them on myspace, again allowing brand loyalty.



Usher

The website opens with a trailer for his new album which makes the audience watch it and be aware that he has a new album, ultimately making them want to buy it. The fact that it is played before the audience has even got onto the website shows how they are trying to make the audience absorbed with this information. The way that the webpage is called UsherWorld, again shows how they are trying to absorb the audience with Usher information. There is an advert at the bottom of the page for his new album, promoting it to the audience so that they go out and buy it.

The homepage is red, the same red that is on his album. They same rough affects have been used that were on his album. His album is marketed as a story of his life and how he used to be rough and how he has developed, hence why there is the rough graphics used. There is a large photo of him, allowing the audience to identify him. It is posed and is of him looking determined, again how he has developed. He is wearing designer clothes and look glamorous which like his album, showing what he has achieved in his life.

The pages on the website are news which is also on the homepage so that the audience can read the latest news about their favourite artist. The target audience for Usher is predominantly female and male teenagers of the age 15-22. His website is sophisticated to appeal to the target audience. There are no pages about Usher or photos as this is not what the target audience are interested in, they are more interested in his music. There is a page for the trailer, again promoting his new album and a page to sign up for updates. This allows the target audience to receive news before anyone else so that they feel special and can be up to date. There is a video page so that the audience can watch the videos and be familiar with them. There is a New Look page which promotes his community project, allowing the audience to see that he is giving back to the community now he is rich and famous. Lastly there is a fragrance page, promoting his aftershave, allowing brand loyalty to take place.