Lillix
The style of the band is quite unique and old fashioned which makes a statement about them. They do not want to be mainstream and would rather focus on their music and their fans. The shadow over their faces is a constant theme throughout the music video, which illustrates the lyrics and the meaning of the song as it is about hiding behind a farce and pretending to be someone you’re not.
The looks on their faces at the same time is provocative suggesting that they are popular with the male audience as well because of their looks. They have changed their appearance because now they are more iconographic of the pop genre through the glamorous, girly clothes they wear where as before they wore down to earth, plain clothes that was more iconographic of the rock genre. Their make up is quite subtle and old fashioned where as before it was more smouldering and heavy, iconographic of the rock genre.
The title of the band is big and goes across the screen, drawing attention to it so that the audience can identify the band. It is black and bold also for this purpose. The title is repeated twice to stand out but also to make it look quite rough and edgy.The colour of the CD cover informs us that the target audience of the band are girls. The cover is quite girly but at the same time is sophisticated in the graphics that are used. The way that the cutting out of the heads is quite jagged and rough implies that the band too is like that. They are not your usual girly pop band.
The body language on their faces is quite firm suggesting that they are independent. Their eye contact invites the audience to connect with them, allowing fandom to take place. The rough, rustic look of the cover implies that they are not the usual girl, pop band but have more of an edge. The black line of spots over the cover makes it look more rustic and unique and makes the cover stand out more.
Pussycat Dolls
The girls are all lined up together to present to the audience the band. They are smiling which invites the audience to have contact with them, as well as the way that they have eye contact with the camera. The way they are smiling is friendly and represents them as happy, bubbly people. The use of eye contact allows fandom to happen. The CD cover is posed and by having them standing to side and turning their heads, it is trying to show their innocent side. However, the way that the two girls to the left hand side are posed suggests they are being provocative and a little bit teasing towards the males. The Pussycat Dolls are notorious for their sex appeal and this comes across on their CD cover.
The clothes they are wearing represent the Pussycat Dolls as unique. They are not the stereotypical clothes for the R ‘n’ B or pop genre as they are not glamorous. Instead they are unique in the way they are unusual. The colours of the clothes compliment each other and each Pussycat Doll has a different style. Some of the girls have unique hairstyles that also give the impression that they want to be different and not the stereotypical girl band. They give the sense they want to be a girl band for older teenage girls yet still appeal to the younger ones.
The girls are dressed quite provocatively which appeals to the male audience although primarily the target audience is young, teenage females. This is shown through the girlyness of the CD cover; the clothes, the smiles, the colours.The title is almost in rainbow colours which represents the different personalities and identities of the band, how each Pussycat Doll is different. The title is placed at the top so that it catches their target audience’s attention. The PCD at the end is their logo and so it is big so that that the audience can identify it.
The background of the CD cover is black which gives it a sophisticated feel rather than a teenage girl feel. There is not a lot of pink or purple that would appeal to younger girls. The black with the light in the back is like a stage and it is as though they are presenting themselves on stage to the audience.The girls of the Pussycat Dolls give the sense they are close in the way that they are all lines up with one another. And although it is obvious they have been placed on top of each other, two are almost hugging each other, giving this sense.
The Kooks
The black and white theme of this CD cover is plain and simple yet sophisticated. It is a convention of the indie genre as the majority of CD covers are simple and do not have a lot of graphics. This is also true of the music videos that they produce.The images of the band playing their instruments suggest that the band is very much about their music rather than fame. This is also true about their music videos as from them we get the sense that they are focussed on their music.The use of acoustic guitars gives them a unique feel as the stereotypes of bands these days are that they use electric guitars. It suggests that they enjoy playing their music and have a softer side rather than a heavy side to music.
The way that the band seem to be equal, by the positioning of them on the front cover, suggests that they are all equally important in their music. The cover is also male orientated and has male connotations through the use of black and white and instruments, not normally associated with females.The clothes they are wearing are down to earth and are representing themselves as unique yet normal. The look they have is unique in the way that they have big, curly hair rather than a fashionable, clean cut haircut.
The way that the title is positioned on the front cover catches their target audience’s, males in their late teens, attention. The positioning also is like the title is going in and then coming out of something, which is the name of the album. The colour red is used to make it stand out to the audience.The white background of the cover gives it a clean, simple look which is what the indie genre tries to create. CD covers for the indie genre are either simple or unique and abstract. The way that the band are looking down at their instruments also imply to the audience that they are focussed on their music and spend their spare time practicing and ‘jamming’.
Thursday, 9 October 2008
Websites Analysis
Girls Aloud
The Girls Aloud website is very girly in the sense that it is very pink and purple. However, there is a slight sophistication to it through the use of black and metallic. There is a large picture of the band on the top of the screen so that the audience can identify the band. The picture of the band is of them looking serious with eye contact. The eye contact allows the audience to feel they have contact with the band, allowing fandom to take place. The way that they are not smiling suggests that they are not only trying to reach a target audience of young girls but also of older teenage girls.
The homepage has an automatic start media player which begins to play the latest music video of the band. This allows the audience to be interactive and watch it. It is also done to promote their new single so that the audience is aware there is one. There is a news bulletin that allows the audience to read easily and quickly the latest news on their favourite band.
The pages on the website are The Girls allowing the audience to gain intimate knowledge of the band members so that they feel they know them. A gallery and diary, again allowing them to connect with the band and feel as though they are special because they know about them and know what they are up to through the diary. The GA style, GA club and GA games is a definite sign that the band are becoming huge parts of the target audience’s lives, affecting the way they dress etc. Also the club allows the audience to feel speacial, making them feel part of the band and making them feel like big fans. The chat page allows them to talk to other people of the same interests, allowing a fanbase to evolves. The shop page allows brand loyalty as the fans would buy Tshirts, mugs, pens, CDs all to feel part of the band and feel like they are true fans as they would aspire to be like the band. The mobile and download pages again shows the band are heavily influencing their target audiences lives, not only are they dictating the way they should dresss, but they are also becoming evolved on their computers and mobile phones.
Lillix
The front page of the webpage of Lillix is a big picture of the band looking posed. Two band members have eye contact with the camera allowing fandom to take places and allowing the target audience to have contact with the stars. The band looks glamorous yet casual representing them as down to earth. The different hair colours and the way that each band member has a different style, gives the sense that each band member is unique and has a different personality and identity.
The black background makes the site look sophisticated and also conforms to the rock-pop genre in the way that it is dark. The title of the band is the biggest text and is at the bottom so that it catches the target audience’s eye and that they know they are on the right website. On the homepage there is a news box where the latest news about the band, such as the release of a new single or the dates for an upcoming tour are published so that the target audience can quickly find and absorb it.
The pages that are available on the website are; information which allows the audience to find out about the band and the bandmembers. It allows them to gain intimate knowledge of the band and their backgrounds and past so that they feel they have connected with the band. There is also a media page which allows the audience to watch music videos and video diaries, again allowing the audience to find out more and feel as though they have connected with the band. A gallery page and a forum pages, allowing the taregt audience to talk with people with a similar interest allowing a fanbase to evolve. A store which allows brand loyalty in the way that the audience can buy merchandise such as T-shirts, mugs, calendars through their like of the band. A contact and myspace page is present so that fans can contact the band and feel they have connected with them. They can also add them on myspace, again allowing brand loyalty.
Usher
The website opens with a trailer for his new album which makes the audience watch it and be aware that he has a new album, ultimately making them want to buy it. The fact that it is played before the audience has even got onto the website shows how they are trying to make the audience absorbed with this information. The way that the webpage is called UsherWorld, again shows how they are trying to absorb the audience with Usher information. There is an advert at the bottom of the page for his new album, promoting it to the audience so that they go out and buy it.
The homepage is red, the same red that is on his album. They same rough affects have been used that were on his album. His album is marketed as a story of his life and how he used to be rough and how he has developed, hence why there is the rough graphics used. There is a large photo of him, allowing the audience to identify him. It is posed and is of him looking determined, again how he has developed. He is wearing designer clothes and look glamorous which like his album, showing what he has achieved in his life.
The pages on the website are news which is also on the homepage so that the audience can read the latest news about their favourite artist. The target audience for Usher is predominantly female and male teenagers of the age 15-22. His website is sophisticated to appeal to the target audience. There are no pages about Usher or photos as this is not what the target audience are interested in, they are more interested in his music. There is a page for the trailer, again promoting his new album and a page to sign up for updates. This allows the target audience to receive news before anyone else so that they feel special and can be up to date. There is a video page so that the audience can watch the videos and be familiar with them. There is a New Look page which promotes his community project, allowing the audience to see that he is giving back to the community now he is rich and famous. Lastly there is a fragrance page, promoting his aftershave, allowing brand loyalty to take place.
The Girls Aloud website is very girly in the sense that it is very pink and purple. However, there is a slight sophistication to it through the use of black and metallic. There is a large picture of the band on the top of the screen so that the audience can identify the band. The picture of the band is of them looking serious with eye contact. The eye contact allows the audience to feel they have contact with the band, allowing fandom to take place. The way that they are not smiling suggests that they are not only trying to reach a target audience of young girls but also of older teenage girls.
The homepage has an automatic start media player which begins to play the latest music video of the band. This allows the audience to be interactive and watch it. It is also done to promote their new single so that the audience is aware there is one. There is a news bulletin that allows the audience to read easily and quickly the latest news on their favourite band.
The pages on the website are The Girls allowing the audience to gain intimate knowledge of the band members so that they feel they know them. A gallery and diary, again allowing them to connect with the band and feel as though they are special because they know about them and know what they are up to through the diary. The GA style, GA club and GA games is a definite sign that the band are becoming huge parts of the target audience’s lives, affecting the way they dress etc. Also the club allows the audience to feel speacial, making them feel part of the band and making them feel like big fans. The chat page allows them to talk to other people of the same interests, allowing a fanbase to evolves. The shop page allows brand loyalty as the fans would buy Tshirts, mugs, pens, CDs all to feel part of the band and feel like they are true fans as they would aspire to be like the band. The mobile and download pages again shows the band are heavily influencing their target audiences lives, not only are they dictating the way they should dresss, but they are also becoming evolved on their computers and mobile phones.
Lillix
The front page of the webpage of Lillix is a big picture of the band looking posed. Two band members have eye contact with the camera allowing fandom to take places and allowing the target audience to have contact with the stars. The band looks glamorous yet casual representing them as down to earth. The different hair colours and the way that each band member has a different style, gives the sense that each band member is unique and has a different personality and identity.
The black background makes the site look sophisticated and also conforms to the rock-pop genre in the way that it is dark. The title of the band is the biggest text and is at the bottom so that it catches the target audience’s eye and that they know they are on the right website. On the homepage there is a news box where the latest news about the band, such as the release of a new single or the dates for an upcoming tour are published so that the target audience can quickly find and absorb it.
The pages that are available on the website are; information which allows the audience to find out about the band and the bandmembers. It allows them to gain intimate knowledge of the band and their backgrounds and past so that they feel they have connected with the band. There is also a media page which allows the audience to watch music videos and video diaries, again allowing the audience to find out more and feel as though they have connected with the band. A gallery page and a forum pages, allowing the taregt audience to talk with people with a similar interest allowing a fanbase to evolve. A store which allows brand loyalty in the way that the audience can buy merchandise such as T-shirts, mugs, calendars through their like of the band. A contact and myspace page is present so that fans can contact the band and feel they have connected with them. They can also add them on myspace, again allowing brand loyalty.
Usher
The website opens with a trailer for his new album which makes the audience watch it and be aware that he has a new album, ultimately making them want to buy it. The fact that it is played before the audience has even got onto the website shows how they are trying to make the audience absorbed with this information. The way that the webpage is called UsherWorld, again shows how they are trying to absorb the audience with Usher information. There is an advert at the bottom of the page for his new album, promoting it to the audience so that they go out and buy it.
The homepage is red, the same red that is on his album. They same rough affects have been used that were on his album. His album is marketed as a story of his life and how he used to be rough and how he has developed, hence why there is the rough graphics used. There is a large photo of him, allowing the audience to identify him. It is posed and is of him looking determined, again how he has developed. He is wearing designer clothes and look glamorous which like his album, showing what he has achieved in his life.
The pages on the website are news which is also on the homepage so that the audience can read the latest news about their favourite artist. The target audience for Usher is predominantly female and male teenagers of the age 15-22. His website is sophisticated to appeal to the target audience. There are no pages about Usher or photos as this is not what the target audience are interested in, they are more interested in his music. There is a page for the trailer, again promoting his new album and a page to sign up for updates. This allows the target audience to receive news before anyone else so that they feel special and can be up to date. There is a video page so that the audience can watch the videos and be familiar with them. There is a New Look page which promotes his community project, allowing the audience to see that he is giving back to the community now he is rich and famous. Lastly there is a fragrance page, promoting his aftershave, allowing brand loyalty to take place.
Monday, 6 October 2008
Media Pitch
Creative Proposal Lillix
From: chelseahall139, 5 minutes ago
Creative Proposal Lillix
View SlideShare presentation or Upload your own.
SlideShare Link
Friday, 3 October 2008
Andrew Goodwin
Andrew Goodwin has identified key features in a music video which applies to all music videos. There features that distinguish the music video as a form:
There is a relationship between the lyrics and the visuals. this visuals can either illustrate, amplify or contradicts the lyrics.
There is also a relationship between the music and the visuals. These visuals again either illustrate, amplify or contradict the music.
Music genres can have their own music video style and iconography. For example live stage performances in heavy rock.
There will be a demand from the record company for a lot of close ups of the artist or vocalist. This is so they can create fandom, allowing the audience to connect with the artist and stay loyal to them.
There are references to voyeurism, especially n the treatment of females. There will also be voyeurism in the terms of systems of looking for example screens within screens, binoculars, cameras etc.
It's likely to be intertextual references to either other music videos or to films and TV texts.
There is a relationship between the lyrics and the visuals. this visuals can either illustrate, amplify or contradicts the lyrics.
There is also a relationship between the music and the visuals. These visuals again either illustrate, amplify or contradict the music.
Music genres can have their own music video style and iconography. For example live stage performances in heavy rock.
There will be a demand from the record company for a lot of close ups of the artist or vocalist. This is so they can create fandom, allowing the audience to connect with the artist and stay loyal to them.
There are references to voyeurism, especially n the treatment of females. There will also be voyeurism in the terms of systems of looking for example screens within screens, binoculars, cameras etc.
It's likely to be intertextual references to either other music videos or to films and TV texts.
Focus Group
I have formed a focus group with 6 girls aged 15-19 so that they can help me make decisions regarding my music video. I have asked girls of this age as these are my target audience and it is the type of song they usually listen to. Whenever I need to make a decision on what frame to use, what actress, what setting etc. I will ask them because they will help me make the right decision so that my music video appeals to my target audience.
After showing them my animatic they said they liked the song because it was catchy and upbeat. They said it was a good song to choose, as my target audience would like it. They also said that it was a good choice because it is fairly unknown which would mean my target audience would not compare it to its original video. They said my narrative was a good one and they liked my idea of having a frame of a magazine so that they could easily identify what the narrative is about. They also like the way my music video ends. When I asked them if it mattered if I had a drum kit or not in the performance section, they said not really as they prefer to watch the narrative than the performance.
After showing them my animatic they said they liked the song because it was catchy and upbeat. They said it was a good song to choose, as my target audience would like it. They also said that it was a good choice because it is fairly unknown which would mean my target audience would not compare it to its original video. They said my narrative was a good one and they liked my idea of having a frame of a magazine so that they could easily identify what the narrative is about. They also like the way my music video ends. When I asked them if it mattered if I had a drum kit or not in the performance section, they said not really as they prefer to watch the narrative than the performance.
Target Audience
The target audience of my music video is teenage girls of the age 15-19. It is rock-pop and will appeal to girls who are interested in music. They like to go out with their friends and have fun. They like upbeat pop music.
Thursday, 2 October 2008
Questionnaire Results
From my questionnaire results I have chosen to produce a music video for a girl pop band that will consist of a narrative and a performance. I think it is important that I have these two aspects in my music video, as it is what my target audience wants. The channels I will air my music video will be on is TMF, MTV hits and MTV2, as I believe that my target audience will be able to watch it. I will keep the narrative simple so that my target audience will enjoy watching it and understand it.
Questionnaire
Questionnaire
Are you male or female?
How old are you?
What genres of music do you prefer? (Put in order of preference – 1 being the most 5 being the least)
Indie
Rock
Pop
R ‘N’ B
Grime
Country
Classical
Metal
Jazz/Blues
Other (please specify) __________________________________
Do you watch music channels?
Yes No
If so, what 3 music channels do you usually watch the most?
____________________________________________________________
How often do you watch music videos?
Every day
Once a week
Couple of times a week
Every fortnight
Once a month
Couple of times a month
Hardly ever
Do you think music videos are important in the release of a single?
Yes No
Does a music video affect whether you buy the artists CD?
Yes No
Do you think a narrative is important in a music video?
Yes No
Do you like the narrative to be easy to follow?
Yes No
Do you like the artist to be involved in the narrative?
Yes No
Do you like the artist to perform in a music video?
Yes No
What is one of your favourite music videos and why?
Thank you for taking part in the questionnaire
Are you male or female?
How old are you?
What genres of music do you prefer? (Put in order of preference – 1 being the most 5 being the least)
Indie
Rock
Pop
R ‘N’ B
Grime
Country
Classical
Metal
Jazz/Blues
Other (please specify) __________________________________
Do you watch music channels?
Yes No
If so, what 3 music channels do you usually watch the most?
____________________________________________________________
How often do you watch music videos?
Every day
Once a week
Couple of times a week
Every fortnight
Once a month
Couple of times a month
Hardly ever
Do you think music videos are important in the release of a single?
Yes No
Does a music video affect whether you buy the artists CD?
Yes No
Do you think a narrative is important in a music video?
Yes No
Do you like the narrative to be easy to follow?
Yes No
Do you like the artist to be involved in the narrative?
Yes No
Do you like the artist to perform in a music video?
Yes No
What is one of your favourite music videos and why?
Thank you for taking part in the questionnaire
The Kooks - Naive analysis
The Kooks – Naïve
The genre of this song is indie. The music video is predominantly narrative based with lip-synching during the narrative by the lead singer of the band. The music video tells a story of a girl that is cheating on her boyfriend but he is afraid to leave her because he believes that she can change therefore he is the one who is naïve. He does not want to ask if her cheating is true because he is afraid of the answer: ‘true or false it may be’. The music video conforms to Godwin’s theory in the way that it is iconographic of an indie genre in the way that is simple and the lead singer is usually present in the narrative.
This music video conforms to Godwin’s theory in the sense that there is a relationship between the visuals and the lyrics. This is done in many cases throughout the music video’s narrative. The video also illustrates the lyrics, which again means the music video conforms to Godwin’s theory. For example when the lyrics say ‘pretty face’, a pretty girl is presented to the audience. The blonde hair of the girl stereotypically represents her as an innocent when in reality she is doing ‘an ugly thing’ as stated in the lyrics. The girl steps over a person lying on the floor, which is a stereotype of ‘the night after the party’. There is bright lighting during these frames, suggesting it is the day after the party. Where as the lighting when the lead singer is looking for the girl at the party is darker, suggesting it is a flashback. The contrast of lighting also demonstrates to the audience the different periods of time. The frame of the couple sitting on the bed suggests that he knows about her cheating. We as an audience realise this because of the bright lighting. The fact that they are apart implies that they are distant and there is no connection between them. His body language towards her when she is sick suggests that he is accustomed to helping her and that she is always getting drunk, hence why he is disappointed in her. The lyrics illustrate this point in the way that when she is sick, it is at the point where the lyrics say ‘an ugly thing’.
There is a contrast between these lyrics as it says ‘In such an ugly way something so beautiful’, suggesting she is beautiful but does something that is regarded as negative. At first the lyrics say ‘I’m not saying it’s your fault’ but at the end when he learns of what she has done, he says it is her fault showing how the lyrics move on as the narrative does. The lyrics are illustrated in the way that she is supposed to be someone sweet and naïve yet does bad things: Oh you're so naive yet so. How could this be done’. When he learns of the girls cheating, she comes after him but he pushes her away. His body language shows that he is fed up and disinterested, again signifying that it has happened before. This is also demonstrated by the lyrics ‘she’s still out to get me’. The lyrics are again illustrated in the way that it says ‘let me down’ when she comes out of the room and he sees that she has cheated.
The camerawork starts with the camera tracking the lead singer as he walks to the party. This makes the audience feel like they are moving with him and make them feel part of it. The camera tracking is slow like the pace of the song. Godwin’s theory is applied in this music video in the sense that voyeurism is used to create ‘fandom’, allowing the audience to connect with the star. This is done through the use of close ups. There are a lot of close ups throughout the video, again, allowing the audience to connect with the lead singer. There is a sense of ambiguity in the video as when the girl is cheating on her boyfriend, there are close ups of him having fun and laughing with his friends, unaware of what she is doing, even though the lyrics suggest it is a common thing with her. The use of a point of view shot when he sees her coming out of the toilet after she cheated on him, allows the audience to feel part of it, as though they are there too, experiencing what he is experiencing. There is a use of green lighting when there is the frame of the girl cheating. The setting is also dirty and dingy when she is in the toilet. These two factors illustrate the negative tone of what she is doing.
The editing of the music video is slow paced, mirroring the slow pace of the song. The editing is slightly faster paced when the chorus is playing and when there is action happening. When the lead singer is looking for the girl, it is almost as if it is slow motion, suggesting he has been looking for her for ages and is getting tired of it. The editing is also done in the way that when there is high pitch in the song, there is a flash of light, reflecting the flashing lights at the club/party. There is a use of editing when he bangs on the toilet door, the drums begin to play and he bangs to the drumbeat.
The representation of the lead singer is that he and the band are down to earth. The clothes they are wearing particularly show this. The clothes are simple and are not glamorous. The band is represented as having more interest in their music than in their fame. They are also represented as unique in the way their image is unusual – curly, big hair and the clothes they wear.
Overall the music video conforms to Godwin’s theory in the sense of voyeurism, illustrating the lyrics and the music video style. The mood of the music video has inspired me to use a similar mood in my music video in the way the star I am using is fed up, annoyed and disappointed.
The genre of this song is indie. The music video is predominantly narrative based with lip-synching during the narrative by the lead singer of the band. The music video tells a story of a girl that is cheating on her boyfriend but he is afraid to leave her because he believes that she can change therefore he is the one who is naïve. He does not want to ask if her cheating is true because he is afraid of the answer: ‘true or false it may be’. The music video conforms to Godwin’s theory in the way that it is iconographic of an indie genre in the way that is simple and the lead singer is usually present in the narrative.
This music video conforms to Godwin’s theory in the sense that there is a relationship between the visuals and the lyrics. This is done in many cases throughout the music video’s narrative. The video also illustrates the lyrics, which again means the music video conforms to Godwin’s theory. For example when the lyrics say ‘pretty face’, a pretty girl is presented to the audience. The blonde hair of the girl stereotypically represents her as an innocent when in reality she is doing ‘an ugly thing’ as stated in the lyrics. The girl steps over a person lying on the floor, which is a stereotype of ‘the night after the party’. There is bright lighting during these frames, suggesting it is the day after the party. Where as the lighting when the lead singer is looking for the girl at the party is darker, suggesting it is a flashback. The contrast of lighting also demonstrates to the audience the different periods of time. The frame of the couple sitting on the bed suggests that he knows about her cheating. We as an audience realise this because of the bright lighting. The fact that they are apart implies that they are distant and there is no connection between them. His body language towards her when she is sick suggests that he is accustomed to helping her and that she is always getting drunk, hence why he is disappointed in her. The lyrics illustrate this point in the way that when she is sick, it is at the point where the lyrics say ‘an ugly thing’.
There is a contrast between these lyrics as it says ‘In such an ugly way something so beautiful’, suggesting she is beautiful but does something that is regarded as negative. At first the lyrics say ‘I’m not saying it’s your fault’ but at the end when he learns of what she has done, he says it is her fault showing how the lyrics move on as the narrative does. The lyrics are illustrated in the way that she is supposed to be someone sweet and naïve yet does bad things: Oh you're so naive yet so. How could this be done’. When he learns of the girls cheating, she comes after him but he pushes her away. His body language shows that he is fed up and disinterested, again signifying that it has happened before. This is also demonstrated by the lyrics ‘she’s still out to get me’. The lyrics are again illustrated in the way that it says ‘let me down’ when she comes out of the room and he sees that she has cheated.
The camerawork starts with the camera tracking the lead singer as he walks to the party. This makes the audience feel like they are moving with him and make them feel part of it. The camera tracking is slow like the pace of the song. Godwin’s theory is applied in this music video in the sense that voyeurism is used to create ‘fandom’, allowing the audience to connect with the star. This is done through the use of close ups. There are a lot of close ups throughout the video, again, allowing the audience to connect with the lead singer. There is a sense of ambiguity in the video as when the girl is cheating on her boyfriend, there are close ups of him having fun and laughing with his friends, unaware of what she is doing, even though the lyrics suggest it is a common thing with her. The use of a point of view shot when he sees her coming out of the toilet after she cheated on him, allows the audience to feel part of it, as though they are there too, experiencing what he is experiencing. There is a use of green lighting when there is the frame of the girl cheating. The setting is also dirty and dingy when she is in the toilet. These two factors illustrate the negative tone of what she is doing.
The editing of the music video is slow paced, mirroring the slow pace of the song. The editing is slightly faster paced when the chorus is playing and when there is action happening. When the lead singer is looking for the girl, it is almost as if it is slow motion, suggesting he has been looking for her for ages and is getting tired of it. The editing is also done in the way that when there is high pitch in the song, there is a flash of light, reflecting the flashing lights at the club/party. There is a use of editing when he bangs on the toilet door, the drums begin to play and he bangs to the drumbeat.
The representation of the lead singer is that he and the band are down to earth. The clothes they are wearing particularly show this. The clothes are simple and are not glamorous. The band is represented as having more interest in their music than in their fame. They are also represented as unique in the way their image is unusual – curly, big hair and the clothes they wear.
Overall the music video conforms to Godwin’s theory in the sense of voyeurism, illustrating the lyrics and the music video style. The mood of the music video has inspired me to use a similar mood in my music video in the way the star I am using is fed up, annoyed and disappointed.
Tuesday, 16 September 2008
Monday, 15 September 2008
Summary of Essay by Sven E Carlsson
Clips in music videos can be broken up into two categories, performance and conceptual. Performance when the artist sings or plays an instrument and conceptual which are other clips normally the narrative. The artist is representing themselves in their music video. When they perform they aren't an artist anymore, they are advertising themselves. They are selling their voice, lifestyle, records etc. They want to create fandom so that the audience stays loyal to them. Televised bard is another type of performance in music videos. They use images and footage to illustrate the lyrics and help tell the story they are trying to tell. Another type of performer is the electronic shaman this promises meaning to everything, only their voice can and rhythm anchor the visuals and connects images and sound. There is the promises a magical, mythical reality. Animation and special effects can be used. - animates dead objects, shows alteregos and shifts through times.
Music video is a form of audio-visual communication where the meaning is created by the lyrics, music and moving images. Images of the music videos can be bound together through the beat of the music. The images, lighting and body movements can be synchronized to the music to create meaning and effect. The lyrics and the images create meaning of the music video through amplifying and illustrating. New meaning is created through metaphorical langauge and visuals. The use of images can help audiences identify the concept of the music video. Manipulations of colour, clothing, footage and settings creates different ideas and themes that are often repeated and varied.
Music videos can be seen as merging three traditions of moving images: singing performance, narrative and non-narration modern art. Modern art in a music video can include collages, paraphrases, animated computer graphics and abstract combinations of pictures. A standard clip in a music video contains all the three traditions. It can have different variations - the vocalist may be involved in the narrative or be outside allowing self reflection. They may have an alter ego through a cartoon, or change clothes between clips or shift through time, fly or float.
There are three forms in the visual traditions of a music video - the performance clips, narrative clip and art clip. The performance clip is usually lip synching of the vocalist. There are three times of performance clips - song, dance and instrumental performance. Some videos combine two of the performance clips such as song and dance or song and instrumental. There is also a concert clips which is when the artists performs on a stage with an audience. The narrative clip is normally percieved a short, silent movie to the background music. It usually contains a visual story that is easy to follow. The art clip has no performance or narrative, it can help define the genre of the music. The art clip can relate to the theme of the music video or can be very abstract.
Music video is a form of audio-visual communication where the meaning is created by the lyrics, music and moving images. Images of the music videos can be bound together through the beat of the music. The images, lighting and body movements can be synchronized to the music to create meaning and effect. The lyrics and the images create meaning of the music video through amplifying and illustrating. New meaning is created through metaphorical langauge and visuals. The use of images can help audiences identify the concept of the music video. Manipulations of colour, clothing, footage and settings creates different ideas and themes that are often repeated and varied.
Music videos can be seen as merging three traditions of moving images: singing performance, narrative and non-narration modern art. Modern art in a music video can include collages, paraphrases, animated computer graphics and abstract combinations of pictures. A standard clip in a music video contains all the three traditions. It can have different variations - the vocalist may be involved in the narrative or be outside allowing self reflection. They may have an alter ego through a cartoon, or change clothes between clips or shift through time, fly or float.
There are three forms in the visual traditions of a music video - the performance clips, narrative clip and art clip. The performance clip is usually lip synching of the vocalist. There are three times of performance clips - song, dance and instrumental performance. Some videos combine two of the performance clips such as song and dance or song and instrumental. There is also a concert clips which is when the artists performs on a stage with an audience. The narrative clip is normally percieved a short, silent movie to the background music. It usually contains a visual story that is easy to follow. The art clip has no performance or narrative, it can help define the genre of the music. The art clip can relate to the theme of the music video or can be very abstract.
Sunday, 7 September 2008
Analysis of Kelly Clarkson
Kelly Clarkson – Since u been gone
The music video depicts the revenge the artist takes on her boyfriend after he has broken up with her. The music video takes the form of a narrative and a performance and conforms to the codes and conventions of a pop-rock video: upbeat music, normal clothes, bright lighting, close ups and performance with a narrative. The performance is iconographic of a pop-rock video as it is dark (dark clothing and lighting) and has a live stage performance with an audience. The video starts with the camera panning across the room, which sets the scene in which the music video will primarily takes place. The lighting is dark, which suggests a negative tone to the song as the song is about revenge.
The media forms in the music video are standard camera angles and shots, which conform to Goodwin’s theory, amplifying and illustrating the lyrics of the song as there is a relationship between the visuals and the meaning of the song. There is mid shot of the artist sitting on a chair with furniture surrounding her. This camera shot conveys the idea that she is alone after her boyfriend has broken up with her, amplifying the lyrics. The voyeurism of the music video also conforms to Goodwin’s theory as there are many close ups allowing fandom to take place. The record label wants to inspire loyal fans and the close ups allow ‘contact’ with the star. Close ups of the heart necklace she has in her hand suggests to the audience that she has broken up with her boyfriend, allowing the audience to sympathise with her. By using the mirror in the bathroom voyeurism is used, again allowing contact with the artist from the audience.
The facial expressions of the artists through the close ups show how she is confident and smug about her revenge. However, when the bridge and chorus plays, her facial expressions are more hurt and angered, illustrating the lyrics that she is ‘moving on’. The camera shot of the artist jumping on the bed suggests how is enjoying her revenge. This idea is also conveyed through the close up of her smiling. The artists triumph is shown through her smug smile as she puts on the hat and walks past the couple, only the audience and the artist knows what she has done in the apartment. The closing shot of the music video is a close up of the artist looking pleased and relieved. The panning of the apartment reinforces the destruction the artist has inflicted on her ex-boyfriend and closes the scene.
The editing of the music video is fast cut montage, which indicates the fast pace of the music. The straight cuts give a smooth transition from the different scenes, e.g. from the bathroom to the bedroom or to the performance, allowing the audience to easily follow the narrative. There is also editing of the music and the visuals. For example the scene changes from a room in the apartment to the performance when there is a significant guitar beat in the bridge of the song. Also when the artist sings the lyrics ‘Since u been gone’ the audience jump up on the beat. The editing of the camera shots of the instruments are also carefully constructed as when there is a dominant sound in the song, e.g. the drum, there is a shot of the drum player and the same for the guitar and the shots quickly change to the pace of the music. Slow motion is used when the artist smashes photo of her ex-boyfriend and his new girlfriend. This reinforces her anger and upset and the revenge she is taking. It also makes the audience pay attention, as when the artist walks outside, the couple the audience sees is the couple in the photo that the artist smashed. There is intertextuality of the music as the chords of the songs sound like The Strokes especially of their song ‘Barely Legal’.
The artist is represented as a ‘normal’ person as she is wearing everyday clothes: converse, plain t-shirt and cropped trousers. By wearing these clothes she is represented as being down to earth. She is also represented as a strong independent woman as she is taking revenge on her boyfriend and her body language suggests her confidence: she leans back with her arms resting on the back of the sofa and her facial expressions. During her performance she is wearing black suggesting sophistication and defining the rock-pop genre as black is commonly associated with the rock genre. The music dictates the genre rather than the music video. This is because the music has more presence and there is an emphasis on the music as the music video has a lot of lip-syncing and performance. Throughout the narrative there is lip-syncing suggesting the artists wants the audience to listen to the lyrics. The theme throughout the music video is revenge and how the artist is trashing her ex-boyfriend and his girlfriend’s flat: ripping up clothes, trashing the bathroom reinforcing the theme and narrative of the music video.
The music video depicts the revenge the artist takes on her boyfriend after he has broken up with her. The music video takes the form of a narrative and a performance and conforms to the codes and conventions of a pop-rock video: upbeat music, normal clothes, bright lighting, close ups and performance with a narrative. The performance is iconographic of a pop-rock video as it is dark (dark clothing and lighting) and has a live stage performance with an audience. The video starts with the camera panning across the room, which sets the scene in which the music video will primarily takes place. The lighting is dark, which suggests a negative tone to the song as the song is about revenge.
The media forms in the music video are standard camera angles and shots, which conform to Goodwin’s theory, amplifying and illustrating the lyrics of the song as there is a relationship between the visuals and the meaning of the song. There is mid shot of the artist sitting on a chair with furniture surrounding her. This camera shot conveys the idea that she is alone after her boyfriend has broken up with her, amplifying the lyrics. The voyeurism of the music video also conforms to Goodwin’s theory as there are many close ups allowing fandom to take place. The record label wants to inspire loyal fans and the close ups allow ‘contact’ with the star. Close ups of the heart necklace she has in her hand suggests to the audience that she has broken up with her boyfriend, allowing the audience to sympathise with her. By using the mirror in the bathroom voyeurism is used, again allowing contact with the artist from the audience.
The facial expressions of the artists through the close ups show how she is confident and smug about her revenge. However, when the bridge and chorus plays, her facial expressions are more hurt and angered, illustrating the lyrics that she is ‘moving on’. The camera shot of the artist jumping on the bed suggests how is enjoying her revenge. This idea is also conveyed through the close up of her smiling. The artists triumph is shown through her smug smile as she puts on the hat and walks past the couple, only the audience and the artist knows what she has done in the apartment. The closing shot of the music video is a close up of the artist looking pleased and relieved. The panning of the apartment reinforces the destruction the artist has inflicted on her ex-boyfriend and closes the scene.
The editing of the music video is fast cut montage, which indicates the fast pace of the music. The straight cuts give a smooth transition from the different scenes, e.g. from the bathroom to the bedroom or to the performance, allowing the audience to easily follow the narrative. There is also editing of the music and the visuals. For example the scene changes from a room in the apartment to the performance when there is a significant guitar beat in the bridge of the song. Also when the artist sings the lyrics ‘Since u been gone’ the audience jump up on the beat. The editing of the camera shots of the instruments are also carefully constructed as when there is a dominant sound in the song, e.g. the drum, there is a shot of the drum player and the same for the guitar and the shots quickly change to the pace of the music. Slow motion is used when the artist smashes photo of her ex-boyfriend and his new girlfriend. This reinforces her anger and upset and the revenge she is taking. It also makes the audience pay attention, as when the artist walks outside, the couple the audience sees is the couple in the photo that the artist smashed. There is intertextuality of the music as the chords of the songs sound like The Strokes especially of their song ‘Barely Legal’.
The artist is represented as a ‘normal’ person as she is wearing everyday clothes: converse, plain t-shirt and cropped trousers. By wearing these clothes she is represented as being down to earth. She is also represented as a strong independent woman as she is taking revenge on her boyfriend and her body language suggests her confidence: she leans back with her arms resting on the back of the sofa and her facial expressions. During her performance she is wearing black suggesting sophistication and defining the rock-pop genre as black is commonly associated with the rock genre. The music dictates the genre rather than the music video. This is because the music has more presence and there is an emphasis on the music as the music video has a lot of lip-syncing and performance. Throughout the narrative there is lip-syncing suggesting the artists wants the audience to listen to the lyrics. The theme throughout the music video is revenge and how the artist is trashing her ex-boyfriend and his girlfriend’s flat: ripping up clothes, trashing the bathroom reinforcing the theme and narrative of the music video.
Wednesday, 9 July 2008
Sunday, 6 July 2008
50 Cent - Window Shopper
50 Cent – Window Shopper
Producer: C.Styles, Sire
Released December 2005
This music video by 50 Cent was released to coincide with the film ‘Get Rich or Die Tryin’’ which was his first feature film based on his life in which he starred. There are two versions of this music video; one which contains clips from the film to promote the film and a longer version which features 50 Cent trying to understand what a French man is trying to say as he tries to sell him trainers. It was the first song from the soundtrack that was released in the UK but was unsuccessful as were other singles from the soundtrack. It marks a point in 50 Cent’s career as he turned from rapper to actor.
The video takes the form of performance and narrative and uses codes and conventions that are typically used in hip-hop/rap videos which are shots of girls dancing provocatively, flashy cars and trainers, close ups so the audience can be voyeuristic and a affluent setting, as music videos are aspirational. The video is primarily about how 50 Cent and his friends were from a poor background but now they are so rich that they can afford to buy items that are overpriced such as a $75 milkshake.
The beginning of the music video is a clip from the film which builds the narrative, showing how poor 50 Cent was and how he could only ‘window shop’. His friend gives him motivation by saying that one day he will be able to afford to buy those trainers and everything else he wants. The trainers are a signature of 50 Cent as they are regularly featured in his other music videos and are an icon of power in the rap industry. He also has his own brand of trainers.
The music video conforms to Goodwin’s theory as there is a relationship between the visuals of the music video and the meaning of the song as the setting is in Monaco which is an affluent place which fits what the music video is trying to say: 50 Cent is rich and can afford whatever he wants, amplifying the lyrics. Another iconic symbol of rap music videos is used, as there is an extremely expensive car, which is also featured in his other music videos. When the audience watches this music video, they will admire 50 Cent from having nothing to working hard and pursuing his dream to get what he wants, but they will also be envious which is what the lyrics are saying, showing a link between the visuals and the lyrics.
The close ups used of 50 Cent is a way for the audience to be voyeuristic which agrees with Goodwin’s theory and get to know 50 Cent by getting up close and seeing his reactions to his lifestyle. This creates fandom as record labels want to inspire loyal fans, which requires ‘contact’ with the star. The video does not have much action in it but is just of 50 Cent and his friends and how they are buying anything they want such as stopping a high-status lady in the street to buy her $1million ring. There are constant references to money and by having text stating the cost of things, like in the MasterCard adverts, it is reinforcing the point that he is very rich. The music video takes a form of money, fast cars and girls, which is typical of a rap video.
The performance side of the video is of 50 Cent standing in front of a big house, again referring to how much money he has. The clothes he is wearing is typical of a rap music video. These are predominantly designer clothes – jeans, jackets and bright white trainers. The jewellery that he is wearing also reminds the audience of how rich he is. The constant references to the amount of money he has refers to the title of his film ‘Get Rich or Die Tryin’’ which can be seen as a negative outlook on things, promoting his fans to turn to crime to get money to be powerful. The other performance is of him and his friend in his car. The camera movement mirrors the movement of 50 Cent in his car.
50 Cent is with his ‘gang’ which again is typical of a rap video. It is representing him as popular and how people want to be him and want to be friends with him, as his fans would be. This is a contrast to the beginning where he had nothing and he was not surrounded by anyone. By having a scene where he stands with men in suits, shows how 50 Cent and his friends are just as powerful as these men. Later in the music video there are women and again follows the typical from of a rap music video. Money and women are significant in what 50 Cent raps about in this song and are featured in the music video. By being surrounded by women, it again refers to how powerful 50 Cent is and how he can get anyone and anything he wants. There is a scene in the music video when a girl kisses 50 Cent’s friend after he buys her something suggesting that she is with him because of his money. Slow motion is used so that the audience takes notice of 50 Cent.
When 50 Cent and his friends spit out champagnes it suggests two things; that they are not use to this kind of lifestyle or that they are very rich that they can waste expensive items. The editing is slow which mirrors the slow pace of the song and the music video. The video uses dissolves which give a gentle pace to the music video which is a contrast to his usual fast paced songs. The colour of the video is sharper to enhance the visuals of the video and to make the location look appealing to the audience.
Saturday, 5 July 2008
Lillix - Sweet Temptation
When you're wakin' in the morning,
What do you hear? What do you hear?
When you're lookin' in the mirror,
Who do you fear? Who do you fear?
No, don't walk away from talkin', falling behind inside.
When you listen to their echo,
Who do you hear? Who do you hear?
When you're playin' in their playground,
What do you fear? What do you fear?
No, it's only yourself you're mocking, finding the truth inside.
One, two, three, four, get your feet on the floor.
Everybody be it like down to the core.
Alright, alright, yeah, heard it before.
Give into the sweet temptation!
Yeah, yeah, yeah, yeah, yeah
Lies inside the hollow
Yeah, yeah, yeah, yeah, yeah
You don't have to...
Follow, follow, follow, follow.
Look into the television, starin' at me, starin' at me.
Maybe it's my conscience calling, what does it mean? Who should I be?
No, it's only yourself you're mocking, finding the truth inside.
One, two, three, four, get your feet on the floor.
Everybody be it like down to the core.
Alright, alright, yeah I've heard it before.
Give into the sweet temptation!
Yeah, yeah, yeah, yeah, yeah
Lies inside the hollow
Yeah, yeah, yeah, yeah, yeah
You don't have to...
Follow... follow... follow... follow...
follow... follow... follow... follow...
One... two... three... four...
One... two... three... four...
One... two... three...
One, two, three, four, get your feet on the floor.
Everybody be it likr down to the core.
Alright, alright, yeah I've heard it before.
Give into the sweet temptation!
Yeah, yeah, yeah, yeah, yeah
Lies inside the hollow
Yeah, yeah, yeah, yeah, yeah
You don't have to...
One, two, three, four, get your feet on the floor.
Lies inside the hollow...
Alright, alright, yeah I've heard it before.
Give into the sweet temptation!